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Texas Instruments to showcase Disney/Pixar’s Monsters, Inc. using DLP Cinema™ technology at Disneyland Resort Paris
DALLAS, Texas, March 18, 2002 – Texas Instruments (TI) (NYSE: TXN) today announced that its DLP Cinema™ technology would be featured in an all-digital showing of Disney/Pixar’s Monsters Inc. to 1,000 specially-invited VIPs on March 16th at Disneyland Resort Paris.
“We’re delighted to have been asked to demonstrate DLP Cinema technology at this prestigious location,” said David Monk, Vice President of Texas Instruments Europe and European Manager, DLP™ Products. “We have worked very closely with Disney and Pixar, deploying DLP Cinema technology to help make digital cinema – in which every movie-goer sees the film just the way the director intended it - a reality.”
“Monsters, Inc. was the third-largest grossing movie in North America in 2001 with over $237 million in box office receipts (current cumulative domestic box office receipt is $253 million). Very much in the style of the hugely successful Toy Story and Toy Story 2, Monsters, Inc. was Disney/Pixar’s most successful movie of the past year. The film releases in France on March 20th and will be available in digital format at the Gaumont Aquaboulevard in Paris. The movie had previously opened in Germany on January 31st (on conventional screens and on two DLP Cinema™ screens: Cinedom Köln and UCI Kinowelt Zoo Palast, Berlin) and in the United Kingdom on February 8th (on conventional screens and on three DLP Cinema™ screens at the Odeon, Leicester Square; Warner Village Star City, Birmingham; and UCI the filmworks, Manchester) as well as throughout Europe during February and March. (Other DLP Cinema™ screens may be found at: Warner Village West End, London; Kinepolis Brussels; Kinepolis Ciudad de la Imagen; Madrid; UCI Cinesa Diagonal; Barcelona, Spain; UCI Kinowelt Millennium City, Vienna; and Arcadia, Milan.)
TI’s DLP Cinema™ projection technology has already been exposed to over four million movie-goers throughout the world. These extensive field demonstrations began on June 18th 1999 with all-digital showings at two North American locations of Star Wars: Episode I – The Phantom Menace. Since that time, over 30 movies have been released in all-digital form – including Toy Story 2, The Perfect Storm, Spy Kids, Shrek, Final Fantasy: The Spirits Within and Jurassic Park III – for showing on DLP Cinema™ prototype projectors. The total number of installed DLP Cinema™ projectors is now over forty, with installations in cities around the world from Los Angeles to London, from San Diego to Seoul and from Boston to Brussels. Further installations are expected in the coming months.
Texas Instruments has announced agreements with BARCO and Christie Inc. under the terms of which those companies will develop and market digital cinema projectors based on DLP Cinema™ technology.
DLP Cinema™ technology is Digital Light Processing™ technology specifically adapted for the needs of the movie industry. By comparison with the industry-leading large venue DLP™ technology-based projectors on which it is based, it features even higher contrast, together with color processing designed to replicate the visual experience of film: commercial projectors featuring DLP™ technology are designed primarily for video and graphics applications. At the heart of TI’s DLP Cinema™ technology are three Digital Micromirror Device optical semiconductor chips. The DMD switch has an array of 1,310,000 hinged, microscopic mirrors which operate as optical switches to create a high resolution, full color image. More information may be found at www.dlpcinema.com.
DLP™ technology delivers the clearest, sharpest, brightest, most accurate images in a broad range of projection and display applications including business projectors, home entertainment projectors, large screen tabletop TVs, video walls and projection systems used in commercial entertainment. DLP Cinema™ technology, which delivers large screen images that are superior in many respects to film, is helping to revolutionize the movie industry. Today, TI supplies DLP™ subsystems to almost all the world’s top projector manufacturers, who then design, manufacture and market projectors based on DLP™ technology. Since early 1996, over 1,000,000 DLP™ subsystems have been shipped. Over the past four years, DLP™ technology-based projectors have consistently won some of the audio-visual industry’s most prestigious awards, including, in June 1998, an Emmy Award from the Academy of Television Arts & Sciences. For more information, please visit www.dlp.com.
Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. The company’s businesses also include sensors and controls, and educational and productivity solutions. TI is headquartered in Dallas, Texas, and has manufacturing or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com
About Pixar Animation Studios
Pixar Animation Studios (Nasdaq: PIXR) combines creative and technical artistry to create original stories in the medium of computer animation. In partnership with Disney, Pixar has created four of the most successful and beloved animated films of all time: Academy Award ®-winning Toy Story (1995); A Bug's Life (1998); Golden Globe-winner Toy Story 2 (1999); and Monsters, Inc. (2001). Pixar's four films have earned more than $1.6 billion at the worldwide box office to date. The Northern California studio's next film, Finding Nemo, will be released in summer 2003.
Digital Light Processing, DLP and DLP Cinema are all trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.
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