The Design Of Story
Pixar: The Design of Story examines the design process of Pixar Animation Studios and its films. Featuring more than 50 works— including rarely seen hand-drawn sketches, paintings, sculptures, and maquettes— the exhibition reveals how Pixar develops strong characters, fosters emotional connection to its films, and ultimately, how the design process is at the studio's core.
Through concept art from computer-generated films such as Toy Story, Wall-E, Up, Brave, The Incredibles, Cars, among others, the exhibition focuses on Pixar’s design process of iteration, collaboration and research, and is organized into three key design principles: story; believability and appeal. The exhibition is on view in the museum’s immersive Process Lab—an interactive space that was launched with the transformed Cooper Hewitt in December 2014—whose rotating exhibitions engage visitors with activities that focus on the design process, emphasizing the role of experimentation in design thinking and making.